High-Intensity Focused Ultrasound (HIFU) is the latest non-surgical, clinically proven technology, for lifting and tightening the face, neck and décolletage. It works by naturally stimulating the production of collagen for a natural, younger looking appearance. HIFU targets deep down in the foundation layer of your skin, the same layer addressed in cosmetic surgery. Unlike lasers, which penetrate the skin from the outside in, the HIFU procedure bypasses the surface of the skin, and delivers targeted energy specifically into the deep, structural tissues and muscles where collagen lives. Whilst the treatment is not a replacement for surgery, it is an effective option for those who may not be ready for, or cannot afford a face lift or those looking to prolong the effects of cosmetic surgery. It can also be used to maintain the results of a face lift as the ageing process continues.